Bill Gold is not impressed by today's posters advertising the latest movies. "They just show the actors, so every movie looks like the next one," he says.
Bill, 90, should know because he has spent six decades creating posters for such films as Casablanca, My Fair Lady, Woodstock and every Clint Eastwood picture from Dirty Harry (1971) to Mystic River (2003).
He did it his way, beginning in 1942 as an employee of Warner Bros and then from 1959 onwards with his own design company.
Now his prodigious output has been collected in the limited-edition art book Bill Gold Posterworks.
Here are just a few of his iconic posters: