Unlike many celebrities who charge for the publishing rights to pictures of their newborn babies, David and Victoria Beckham have shown a lot of class and shared their first photos of baby Harper Seven with the world free of charge.
Victoria posted the black-and-white shots showing the proud parents cuddling the baby on Facebook and Twitter free of charge.
In the Twitter shot the caption reads "Daddy's Little Girl."
They chose the name Harper because it's a traditional British name and pays respect to Posh's favourite book, "To Kill A Mockingbird" by Harper Lee.
Seven was a bit more obvious.
"A lot of people have assumed that it's just because it was my shirt number that I wore for many years, and part of it is," said 36-year-old Becks.
"The other reasons behind Seven were because it symbolises spiritual perfection---seven wonders of the world, seven colours of the rainbow---and in many cultures around the world it's regarded as a lucky number.
"We love the name. We love Harper Seven."
Harper Seven joins big brothers Brooklyn Joseph, 12, Romeo James, 8½, and Cruz David, 6½.