|Tom Cruise in Edge of Tomrrow|
So, mindful of the fact that in 2010 more than 3.2 billion people---nearly half the world's population---tuned into the World Cup and nearly one billion viewers watched the final between Spain and Holland, the jittery studios are rethinking their release plans to avoid the
tournament, which begins on June 12 in Brazil and ends on July 13.
The re-worked schedules mean there will be a pileup of big summer movies both before and after the tournament, with Tom Cruise's Edge of Tomorrow being brought forward to early June and other big movies, including Dawn of the Planet of the Apes, the Wachowkis' Jupiter
Ascending and Guardians of the Galaxy all opening in late July and early August.
"The World Cup causes a glut of product after the games," says Paramount international president Anthony Marcoly. "With most summer blockbusters, the core audience is identical to that of
the World Cup and it is far too risky to compete with the World Cup and generate the huge box-office returns needed."
While most of the major studios have decided to avoid the World Cup, Fox has decided to go head to head with it and is planning to release two movies intended to appeal to females and families---the
romantic drama The Fault in our Stars, starring Shailene Woodley and the animated How to Train Your Dragon 2.
"We decided to take the World Cup head on," says Craig Dehmel,
senior vp international at Fox.