It announced it was banning the Los Angeles Times from attending advanced screenings of its movies because it did not like the newpaper's articles critical of Disney's business dealings with the city of Anaheim.
The backlash was instant and vehement. Media outlets around the U.S. criticised the move and several, including the New York Times, vowed to no longer review Disney movies and critics' groups disqualified them from their year-end awards.
The company also faced pressure from several high-profile Hollywood figures, including Ava DuVernay, who directed A Wrinkle in Time, which is scheduled to be released by Disney on March 9.
“Saluting the film journalists standing up for one another,” she wrote on Twitter. “Standing with you.”The ban lasted less than a day before Disney executives realised how foolish they were and backtracked